Statement of Intent (Final Draft)
Statement of Intent, Kate Donnelly Weald of Kent Grammar School Candidate number: 5047 For my music-video I plan to use media language to create a pop music video that presents a fun upbeat video yet reflects beauty standards that are placed on women as well as a reflection of relationships and respect within them. I’ll use this to target the 16-25 demographic as stated in my brief as well as my “perfect audience member” that can range anything from the C2 to AB class. I will create a video that has a representation that is something relatable to both my audience member and anyone who views it. By using my intertextual reference of Gene Kelly’s “mop dance” in the last section of my video I aim to interpret an idea of fantasy and romanticising of relationships that aren’t respectful or healthy. Regardless of whether the reference is understood by the audience it is a part of pop culture and will translate to a younger audience within the context of my video...
