Music video directors research
Auteur music video directors
auteur definition:
An auteur is an artist, usually a film director, who applies a highly centralized and subjective control to many aspects of a collaborative creative work; in other words, a person equivalent to an author of a novel or a play.
directors like these are innovators and care more about cultural capital rather than monetary value and do it for art etc
Michel Gondry
has worked most notably with artists such as the chemical brothers, the white stripes, Bjork, queens of the stone age Radiohead and more
he uses a blend between obscure and whimsical props as well as interesting camera angles to blend reality and fiction together. his videos are live action and use editing heavily to help splice things together to create interesting conceptual videos (see the hardest button to button video by the white stripes)
Radiohead's knives out tells a narrative yet has an odd twist with the props that tell a conceptualised love story
he also has used a blend of live action and animation as seen in Kanye west's "heard em say" video
his video for metronome's "love letters" use a retro setting that echoes a top of the pops style set and uses the same set in different lighting to shift the tone of the video in the peaks and troughs of the song.
Spike Jonze
most popularly recognised for his work with Fatboy slim, especially the iconic 1999 video for "praise you" in which Jonze created a fake dance troupe that gave an impromptu performance outside of a cinema in the US. this hidden camera type of filming and getting a genuine public reaction creates verisimilitude and adds humour to the video, something frequent in Jonze's videos
his videos mainly consist ofwell curated shots of one dancer or one simple narrative executed well, making them more like short films rather than just a music video. they rarely include a performative element see the video for "flashing lights" by Kanye west which Jonze co directed with west.
auteur definition:
An auteur is an artist, usually a film director, who applies a highly centralized and subjective control to many aspects of a collaborative creative work; in other words, a person equivalent to an author of a novel or a play.
directors like these are innovators and care more about cultural capital rather than monetary value and do it for art etc
Michel Gondry
has worked most notably with artists such as the chemical brothers, the white stripes, Bjork, queens of the stone age Radiohead and more
he uses a blend between obscure and whimsical props as well as interesting camera angles to blend reality and fiction together. his videos are live action and use editing heavily to help splice things together to create interesting conceptual videos (see the hardest button to button video by the white stripes)Radiohead's knives out tells a narrative yet has an odd twist with the props that tell a conceptualised love story
he also has used a blend of live action and animation as seen in Kanye west's "heard em say" video
his video for metronome's "love letters" use a retro setting that echoes a top of the pops style set and uses the same set in different lighting to shift the tone of the video in the peaks and troughs of the song.Spike Jonze
most popularly recognised for his work with Fatboy slim, especially the iconic 1999 video for "praise you" in which Jonze created a fake dance troupe that gave an impromptu performance outside of a cinema in the US. this hidden camera type of filming and getting a genuine public reaction creates verisimilitude and adds humour to the video, something frequent in Jonze's videos
his videos mainly consist ofwell curated shots of one dancer or one simple narrative executed well, making them more like short films rather than just a music video. they rarely include a performative element see the video for "flashing lights" by Kanye west which Jonze co directed with west.
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