Statement of Intent, 1st draft

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As part of our of the specification, students must complete a statement of intent to explain (using media language) what they hope to achieve in their video. this is my first draft:  


For my music-video I plan to use media language to create a pop music video that presents a fun upbeat video yet reflects beauty standards that are placed on women. Ill use this to target the 16-25 demographic as stated in my brief as well as my “perfect audience member” that can range anything from the C2 to AB class. I will create a video that has a representation that is something relatable to both my audience member and anyone who views it. I will use this moral story and the performers in the video to promote the video and spread a positive message, encouraging others to listen and view the video. to achieve this I will use mise-en scene to reflect the archaic and outdated practice of holding people to unrealistic beauty standards. With performers dressed in costumes with high contrasting bright colours ill present a visually exciting and punchy message of self-expression and beauty. I look to use intertextual references from back to the future, while the reference will be subtle and taken from the prom scene I believe a glittery band performance will add an element of a party feel to the performative element and encourage people to see the video as a song to dance to. I will use contrasting locations of the dance hall and the set scenes as well as possibly some outdoor scenes to give a variety of images and make a fun upbeat video. I plan to use editing to improve the pop vibe to the video. by using a high cutting rate aw well as a range of fun and interesting angles and even lenses I can further this idea of variety without having to use more locations than necessary. I aim to interpret the lyrics through both performative and narrative elements of the video portraying omen of all shapes and sizes. I will incorporate both genders to show a contrast in standards and further push my message of body positivity. 


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Original images plan

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1: an image of the artist and his female counterpart in the set part of my video a headshot with maybe a prop from the video featuring and maybe have them back to back to show the contrast between the two 2: an image of the artist in the prom scene possibly the artist has undone his tie and is hangingg his feet off the side of the stage, possibly a mid show to capture the whole group 3: an image of the femalee counterpart of the artist in the prom scene stood alone under a spotlight, possibly with the disco ball lights reflecting off of her face in her dress possibly blankly looking up at the stage using an expression she's seen using in her video maybe a high angle 4: an image of the artist alone in an outdoor element of the scene, the end shot of the video sat in a field/grassy hill alone with a party hat and balloon with a dog or goat or something next to him, wide shot to emphasis how the party is over 5: an image of the artist and their female counterpart in the be...
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